Featured Blog
With another milestone year for B2B ecommerce technology on the horizon, now is the time for website owners to take stock and review the tech they are using. With voice commerce and augmented reality being trialled in the B2B sector, keeping an eye on trends has never been so important. There is a lot at stake. B2B ecommerce is big business - and getting bigger by the day. You can’t afford to let your website fall behind competitors’ at this pivotal moment in the B2B sector’s history.
Comgem is one of the UK’s leading developers of sales and efficiency-driven B2B ecommerce solutions. That is why it keenly follows emerging trends and new ecommerce concepts. Dani Attard, Comgem’s Commercial Director, says:
“We can see the potential for voice commerce in the B2B market. Although not a must-have right now, it most likely will be in the future. B2B buyers are busy people and they are getting younger. You can appreciate the benefits of voice-controlled purchasing for someone who is multi-tasking. It makes sense, particularly during the product research stage of the buying process.”
When you think of augmented reality, you probably don’t associate it with selling B2B products online. Yet, it is an essential B2B ecommerce technology. That is why more than half of online buyers are expecting your business to invest in this type of technology in 2019. Dani explains:
“This powerful technology brings the digital and physical customer experience together. It delivers the type of differentiated user experience that makes a purchase unique.
“What’s more, it is important if you want to customise interactions with online buyers in the future. We think this type of tech brings products featured on websites to life. What’s more, research has shown that buyers are prepared to spend more with websites that use augmented reality to improve the user experience.”
B2B ecommerce is recognising the power of subscription models. If your website doesn’t allow buyers to subscribe to products, it is worth considering. Perfect for popular items that buyers will need time and again, it takes the hassle out of the ordering process and gives you access to more customers and guaranteed income. Items such as ink cartridges, paper and other consumables are ideal for this model.
Dani points out:
“There are benefits for customers who sign up to B2B subscription models. It locks in the price and guarantees supplies. For brands, this B2B ecommerce technology engages more buyers and increases sales.”
Want to know what B2B ecommerce technology your website needs to meet customer demands in 2019? Visit Comgem for essential information.
Book a demo Find Out More