How B2B Ecommerce Websites Can Benefit from Personalisation

Personalisation could be your path to ecommerce success. If you are not sure how, this blog will explain. At Comgem, we have helped B2B ecommerce websites sell more by enabling them to personalise a website visitor’s experience. You too can engage more people and increase sales - by discovering the top benefits of website personalisation.

Personalisation is a well-known and effective marketing tool. It is widely used in standalone advertising campaigns. But, did you know, it doesn’t have to be all about email marketing and social media posts? You can personalise your website to improve a visitor’s experience and maximise sales. Getting the right message in front of individual customers is pivotal to holding their attention and prompting them to act.

Data is at the heart of personalisation. That is why your website needs a powerful, integrated CRM. A good CRM will give you a complete overview of a customer. If will deliver flexible and automated personalisation that offers the following benefits…

Better customer experiences

That’s right. Your website’s CRM can help you maximise sales by delivering personalised customer experiences. It will help you to tailor marketing messages to appeal to individual customer’s interests and spending habits. So every time they visit your website they will see the products that interest them. No more guesswork. Just targeted product promotion that really resonates and builds brand loyalty.

Better sales

Personalisation can help you to fill gaps in customers’ spending habits. This is important if you want to optimise B2B sales opportunities. Once your CRM has helped you to identify gaps, it can help you automatically personalise the website content customers will see. This is a sure-fire way to get them to spend more. Make sure your website allows you to segment customers by interests and spending habits.

Better marketing

Personalisation significantly increases conversion rates when it comes to marketing. The click-through rate for personalised emails, for example, is 14% higher than non-personalised emails. The conversion rate increases by a whopping 10%. If your website can automate personalised marketing campaigns, you are onto a real winner.

More reasons to embrace personalisation

Personalisation increases brand loyalty. Automation can help you achieve greater levels of personalisation – right down to the price a customer sees. You can show different product catalogues to different types of customers – even B2C. Personalisation has the power to transform your online business. Not embracing it? Your competitors are.

Want to know more about personalisation and its benefits for B2B ecommerce? Talk to us. We are the people who developed Gemsuite, the award-winning B2B ecommerce platform. Our flexible ecommerce solutions have won us awards and helped brands from multiple sectors achieve outstanding online success.

Do you want a B2B ecommerce website that automates personalised marketing campaigns? Do you want the ability to segment your customers based on actions and interactions? Let us help you to identify opportunities and sell more. Visit our website or give us a call on 01656 330 360.