Key Ecommerce Features that Boost Profits and Sales

David Bailey once said:

“To get rich, you have to be making money while you're asleep.”

Good ecommerce businesses make money around the clock. They are there 24/7, providing customers with seamless user experiences - no matter what device website visitors are using. They have discovered how to replicate the success of ecommerce giants. By recognising the key ecommerce features that boost both profits and sales, you can too.

When website developers start talking about ecommerce features, it can be easy to switch off. If you are not technically-minded, it can sound a bit too… technical. But, in order to grow your business, you need to grasp what the key ecommerce features are and why they are important to your platform. In this blog, we will identify - in plain language - what the key features are for B2B businesses, along with their benefits.

Embraced automation? What about integration?

Automation is important if you want to reduce costs and negate human error. Most ecommerce platforms boast an element of automation. At Comgem, however, we have developed an ecommerce solution that takes automation to the next level. As well as providing a seamless, automated customer journey, Gemsuite delivers automatic supplier integration.

One of the stumbling blocks of B2C ecommerce platforms is that they make it very difficult to integrate every aspect of your business. For example, your new website may not work with legacy systems, including payment gateways and stock control, or link with suppliers. Choosing an ecommerce platform that does both increases profits by lowering costs. Put simply, they save you time.

Integration and pricing

Supplier integration is the quickest way to sell your products at the right price. Gemsuite uses real-time data to ensure the price displayed on your website is both competitive and profitable. It does this by integrating with your suppliers on an intelligent level. This feature also increases the online visibility of your products by making them attractive to buyers.

If you can’t integrate your platform with third parties, you will increase costs and lose the ability to keep up with market trends. Importantly, you will miss out on the opportunity to integrate your platform with other sales channels, including huge marketplaces such as Amazon and eBay.

Segmenting customers into groups

While personalised marketing has been around for a while, how far can your ecommerce platform go? To optimise sales, you need to be able to market different products to different customer groups. You also need to be able to show customers different prices for the same products.

Gemsuite lets you sort customers into groups. You can show bigger buyers lower prices and you can also tailor what they see in your catalogues. This is an important feature if you are serious about growing sales and increasing profits. Another important features that boosts sales is product customisation. Gemsuite lets your customers design their own products - something known to increase not just sales but brand loyalty.

Exceptional customer journeys

Your ecommerce platform could have every feature going, but if it is hard to navigate they will be lost on your website visitors. Today’s ecommerce buyers demand seamless customer journeys to keep them engaged. They want easy ordering and a platform that remembers the items they regularly purchase. Gemsuite is designed with the customer journey in mind. It offers flawless search functionality and order pads to speed up the buying process.

By making your ecommerce platform easy to use, you will increase sales. Effortless navigation and a fully searchable website is crucial.

Want to discover more ways to increase profits and sales online? Visit our website and be inspired by Gemsuite customers. Read case studies from businesses of all sizes and a broad cross-section of industries.