Preparing for Your B2B Ecommerce Project

If you are preparing to launch a new B2B business ecommerce project, you need to consider how you can offer the best possible user experience while keeping overheads to an absolute minimum. If the tech that is going to deliver your products to the business to business market is currently an afterthought, it is time to change your priorities.

Whatever you are planning to sell online, you need to be certain your B2B ecommerce platform delivers outstanding performance and efficiency. Before you get carried away with website design, ask yourself what features will give your products the best online visibility and get your business off to a flying start. One of the biggest mistakes new B2B ecommerce projects make is overlooking the features their website will need to thrive in a fiercely competitive marketplace.

Start with the basics

Automation is essential to keep costs down. Ensure your ecommerce solution can automate complex buying processes and also incorporates automated marketing. It is a good idea to integrate your website with suppliers and payment providers. If you intend to use legacy systems, insure your website is capable of integrating with those too.

Because content really is king, it pays to ensure your website’s CMS is easy to use and integrated with social media. A simple drag and drop content management system makes refreshing your website effortless and is less time-consuming than alternatives.

Managing your inventory

Don’t waste time investing in a one-size-fits-all ecommerce solution if your B2B ecommerce project requires effective inventory management across multiple locations. Look for a platform that makes it easy for you to keep track of stock availability and pricing. This applies to B2B ecommerce projects that both dropship or hold their own stock.

You can save your self a lot of time and hassle - and ensure your B2B ecommerce project is competitive from the start - by using real-time stock and pricing updates. If you integrate your website with distributors, you will be able to automate the fulfillment process. This will give you more time to focus on your B2B ecommerce project and take the pressure off.

Consider your website users

Give your website users a great experience every time by ensure your website is effortless to navigate. Make it fully searchable, include an order pad feature to encourage repeat business and personalise your marketing. Use auto responders to keep your customers happy and limit the amount of admin required.

The customer journey should be your top priority. Focus on that and your B2B ecommerce project will grow from there.

Want to learn more about the website features B2B ecommerce projects need? Download a free buyer’s guide compiled by the UK’s leading developer of B2B ecommerce platforms.