Product Customisation and Your B2B Ecommerce Website 

Variety isn’t just the spice of life. If you can get your head around product customisation, you will learn how it doesn’t just help you make more money. It actually gives you an advantage over your competitors. Many B2B ecommerce vendors shy away from product customisation. Some because their ecommerce solution doesn’t support it. Others because they can’t see the value in it.

At Comgem, we know how much product customisation can add to sales. It is a huge driver of growth and can turn casual customers into loyal fans. So, what’s all the fuss about?

What is product customisation?

Product customisation differs from product variations. This is because it involves the end buyer in the creation of the product. That product can vary from an item of jewellery to a name or logo on clothing or office supplies. Product customisation supports branded merchandise, configurable, print on demand and many other products.

You can give customers a virtual blank canvas to customise a product and make it their own. By offering product customisation, you let your customers create the exact product they need. No compromises. No second bests.

How does product customisation increase sales?

Do your competitors offer product customisation? No? You need to offer it. Yes? You definitely need to embrace it.

Product customisation brings you closer to customers. It lets you offer them exactly what they want. What’s more, if they have designed a product themselves, they will want to show it off. That means more exposure for your business and, yes, even more sales.

Giving customers the ability to customise products lets you sell them something that is unique. How many of your competitors can do that? If you want to grow your business, increase brand loyalty and boost your online visibility, product customisation is the way to go. Off the shelf products don’t cut it with many businesses and organisations.

To give you a flavour of the value of product customisation, consider sales to:

• Brands
• Sporting entities, such as football and rugby clubs
• National charities
• Major corporations
• Clubs
• Schools
• SMEs

More and more businesses and organisations want to use products that are unique to them. They may want to use product customisation to promote their brand, team or a message. Alternatively, they may want to sell a product that they have created. Can your B2B website help them?

If you want your B2B ecommerce website to offer product customisation, contact us. We are the UK’s market leader in B2B ecommerce solutions. Visit our website or call 01656 330 360 for further information.