Social Media and Raising B2B Brand Awareness

Social media saves lives. It disrupts markets. It drives innovation. It supports growth. Bold statements?

In the past week, social media has changed futures and made individuals and businesses richer. The B2B brand can learn a lot from what is trending on Twitter, Facebook and Instagram. Surprised to learn that the #SaveRahaf campaign could influence your marketing strategy? Take the politics out of 18-year-old Rahaf al-Qunun’s viral Twitter message and concentrate on what made it stand out - urgency.

People from around the globe supported the young Saudi’s campaign for asylum because it was time-sensitive. Urgency plays an important role in many forms of digital marketing. Think of ‘Limited Time Offer’, ‘When it’s Gone, It’s Gone’ and ‘While Stocks Last’. People are more likely to take notice of social media posts that promote a sense of urgency in calls to action.

Social media and successful giveaways

Japanese billionaire Yusaku Maezawa has broken a social media record, notching up the world’s most re-tweeted tweet. In fact, a single tweet garnered more than five million re-tweets in just a few days. Not only that, it made his Twitter account one of the most ‘followed’ on the planet. It also raised awareness about his ecommerce fashion brand, Zohotown. How did he do it? With a giveaway.

Yusaku Maezawa offered one million Yen (over £7,000) each to one-hundred randomly chosen people who re-tweeted his message and followed his Twitter account. But your B2B brand doesn’t have to give away cash to attract attention on social media. Free product samples, money off vouchers, limited time discounts or free shipping can also be successful - when combined with a sense of urgency.

Making social media easy for the B2B brand

Comgem, the UK’s market-leading developer of B2B tech solutions, says:

“A giveaway or competition with a defined cut-off date is likely to attract more attention than run-of-the-mill promotional tweets. So too are flash sales and one-day events. Buyers don’t want to miss a bargain. So, urgency combined with a really good deal is what a B2B brand should be aiming for when planning social media marketing events."

“If your marketing strategy needs to do more on social media, there are ways to make it easier. Ensure your ecommerce platform is integrated with your social media channels. It will not only help you increase your reach but also ensure your message is consistent.”

Want to know more? Gemsuite, developed by Comgem, is the B2B ecommerce platform that integrates with social media. It also integrates with suppliers and legacy systems.

Visit our website for further information.