The Clever Ecommerce Features Driving B2B Sales

Clever ecommerce features are driving online sales across multiple B2B sectors. They are the same features that have made a stand-out impact in the B2C market. If you are looking for proof, industry experts are citing Boohoo, the low-cost fashion platform, as the one to follow. It bucked a trend in the run-up to Christmas, notching up a 44% growth in sales in the last quarter of 2018.

The striking thing about clever ecommerce is that it utilises features any B2B business can use to grow sales. Comgem, the brand behind B2B ecommerce platform Gemsuite, says it is expecting more B2B websites to adopt high-performing features in 2019. Better still, some are unique to the B2B market because they take into account complexities not seen in B2C.

So, what are the clever ecommerce features that could help your B2B ecommerce website boost sales and profits?

Bold banners customers can’t ignore

In your face website banners have made a huge impact on sales in the B2C sector. They are just as effective in the B2B market. Tech leader Comgem says:

“Customised banners with limited-time promotions really draw the B2B customer in. They prompt quicker buying decisions and can have a significant impact on sales."

Dani Attard, Comgem’s Commercial Director, adds:

“Combining bold, stand-out banners with seasonal or industry events makes these types of clever ecommerce features even more compelling.”

‘New in’ category drives more clicks

It doesn’t matter what sector they work in, online buyers can resist discovering what’s new. That is why B2B ecommerce platforms should follow B2C and embrace the ‘New in’ category. By adding new products to this go-to collection, you can keep your website users informed about new products. By drawing attention to new stock you can sell it quicker and attract new customers at the same time. Dani points out:

“This clever ecommerce feature should be part of your marketing strategy because it really does drive website visitors to new stock.”

Sign-up incentives that increase subscriptions

Look at the fast fashion industry. It is building large, loyal fan bases with offers such as ‘refer a friend’. In the case of Boohoo, it gives the referrer £5 off their next order and new subscribers 25% off their first order. Great incentives. B2B businesses can use this type of reward scheme to boost referrals and increase website subscriptions. Gemsuite has been developed to support loyalty and reward schemes to give B2B websites the power to extend their reach and build valuable fan bases.

Learn more about clever ecommerce features

The clever ecommerce features mentioned in this blog post are all about helping you to nail your marketing. But Gemsuite does more. It helps ecommerce websites lower costs and sell more with cutting-edge technologies that make selling online altogether more efficient and rewarding.

Download a free guide to the must-have B2B ecommerce features.