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User Generated Content and Your B2B Website

One of the best ways to build trust and credibility with your target market is through user generated content. Your B2B website can increase brand awareness by curating and sharing content created by your website visitors. Want to know why user generated content is important and how to curate it?

Comgem, the UK’s market leader in B2B ecommerce website development, says user generated content has grown beyond product reviews and comments on blog posts. More and more B2B website owners are realising the value of outsourcing content to users. A spokesperson for Comgem explains: “User generated content has come a long way from traditional Letters to the Editor. Savvy companies know that good content, written by fans of their brand, can boost lead generation and improve metrics on social media platforms. Case studies are a great example.”

Research supports user generated content

If you are not sold on the idea of optimising your brand’s appeal by sharing content generated by website users, here’s some good reasons to think again:

  • Your audience is more likely to trust user generated content than your own advertising
  • The Nielsen Consumer Index gives user generated content a trust score of 92 per cent
  • User generated content will save your business time and money
  • If you struggle to create enough content for digital marketing, your B2B website users can plug the gap
  • Your audience is more likely to engage with user generated content
  • Social media loves content curated from fans of brands

This type of content also boosts your SEO, increases your reach and gives you valuable feedback on user experiences. User generated content is importantly unique and personalised to your audience.

What user generated content is best for a B2B website?

Some of the most potent content created by users include video clips. They could show your website visitors using your products, giving a review or even saying they can’t wait to buy one of your products. You can encourage fans to submit video by using a bespoke hashtag on social media and include a link to your email address.

You can share product reviews, responses to questions you have shared on social media and content from fans’ social accounts. A customer who has had a particularly good experience may be willing to write a guest blog post and supply images. Others may want send you images of your products being used or agree to a case study. Utilising user generated content as part of your digital marketing strategy really does make sense for 2019.

Your B2B website and user generated content

Having a CMS that is integrated with social media will help you share user generated content across multiple platforms. Make sure your CMS is effortless to use. If you want to make the most of free content, discover how Gemsuite can help you. It is an award-winning ecommerce platform developed specifically for the B2B sector.

Book a free demo here.