Video Tech Trends for B2B Businesses
For B2B businesses, staying competitive in 2019 takes more than intuition. In today's global marketplace, insights gained from reading between the lines need to be backed up with cold, hard facts - if you want to stay on top of tech trends. Latest ecommerce features, buzzwords, pricing, efficiency... They all come into play if you are working to position your business for growth.
Comgem, the leading B2B ecommerce platform developer, has already outlined developments in voice search, augmented reality and other tech trends on this blog. It says, one of the most underestimated but essential ecommerce tools is video. Leveraging the power of video can propel brand awareness to new heights. In this feature, Comgem's Commercial Director Dani Attard explains why video is the upper-funnel channel that drives the most engagement and propels growth.
Video tech trends for B2B businesses
In just two years' time, video is predicted to make up 82 per cent of B2C web traffic. Research conducted by Cisco suggests marketing budgets and ecommerce platform capabilities will need to be optimised to make the most of video tech trends. In the B2B sphere, it will make a huge impact. Dani says: “Storytelling is one of the biggest drivers of new business. This form of marketing is under-used by B2B businesses, yet the video is the perfect vehicle if you want to explain who you are and what you do.
“Great for lead generation, video can be used to promote brands or products. It is a 'must' for social media because it brings audiences closer to what they are interested in and attracts a much higher engagement rate than static images and plain text. What we like about video is that it offers a more detailed, intimate way to showcase not just messages but individual products. B2B businesses that ignore tech trends like this will lose out. It is one of those tech trends that is here to stay.”
How B2B businesses can use video
Dani says B2B businesses that want to utilise the power of video marketing need to ensure their ecommerce platforms are optimised for mobile devices. “More than half of all video content is currently viewed on a mobile device and this figure is rising,” she points out. “Around 92 per cent of those who view video on a mobile regularly share videos with their contacts. At least 90 per cent of videos on Twitter are viewed on a mobile phone. On Snapchat, around 10 million videos are watched every day. It is worth noting that, according to Forbes, videos shared on social media attract 1,200 per cent more shares than text and image posts combined.”
Dani adds: “If you want to use video in your marketing, make sure your ecommerce platform is integrated with your social media channels. You will drive even more traffic to your website and will be able to closely monitor the performance of campaigns”
B2B businesses looking to ensure their ecommerce platform is optimised for video marketing and social media integration can find out more from Comgem. Its Gemsuite B2B ecommerce platform offers both of these features and much, much more. What's more, it is flexible and offers the very latest tech trends.